Osaka Expo logo and monsters
The logo for the 2025 Osaka Expo has been decided.
The designer, Tamotsu Shimada, was deeply impressed by the Tower of the Sun, the symbol of the 1970 Osaka Expo, designed by Taro Okamoto, and decided to create a design that would express the DNA of that time.The brilliance of lifeBased on the theme of "cells," the logo is designed to connect red spheres, and expresses a single life form by connecting cells of different shapes. The five dots that look like eyes were inspired by the symbol of the 1970 World Expo, which features five cherry blossom petals.
Regarding this "Shining Life" logo, the internet has been saying things like,Monsters",meat loaf",Kill Me",Failed to make caramel corn",Shin Godzilla meat",Future Mook",Guarana fruit",A collection of eyeball daddies",Buckbeard's AssemblyThe atmosphere is buzzing with both positive and negative comments.
Among the above online reviews, the one about "Yokai" is as follows:Shinjuan Collection "Night Parade of One Hundred Demons Scroll" by Tosa MitsunobuIt is said that the color and eyes of the red, one-eyed monster that appears in the story are similar to this one.
Also, there aren't enough eyes,hundred eyesIt also appears to be similar to.
The anime version of "Devil"The Hyakume that appears in "The Tale of Hyakume" might be close.
It was mentioned in the online reviews:BuckbeardIt's also interesting that it's a collection of
To be honest, my first impression of the logo is that it is creepy and horrifying, but I think it is interesting how something as inorganic as the Expo logo has become a character that truly radiates the "glow of life" through the Internet.
It could be said that this is a traditional Japanese trait of turning everything into a god or a monster.
By the way, the selection committee for the logo of this Osaka Expo included the manga artistHirohiko ArakiOr Japanese painterProfessor Fuyuko MatsuiIt seems that it was included.
Hirohiko Araki is famous for the "JoJo's Bizarre Adventure" series, and Fuyuko Matsui is known for her ghost paintings and the Nine Phases of Life painting, so this selection result may be understandable.
Even so, this year may be a good year for yokai, with Amabie and the "brilliance of life."
Text by Keijiro Watanabe
■ Keichan Watanabe
Born in Asahikawa, Hokkaido. Graduated from the School of Human Sciences at Waseda University. An independent researcher of yokai. Certified Information Systems Auditor (CISA) and Project Management Professional (PMP).
He currently works as a management and IT consultant, residing in Sapporo, Hokkaido, and traveling throughout the prefecture and Tokyo. However, he studied folklore and cultural anthropology at university, and continues to research yokai as his life's work.
I am currently writing articles about monsters associated with Hokkaido, where I currently live, as well as current news about business and economics.
Twitter:https://twitter.com/keishiro_w
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